- To propel the tourism sector as a key engine of growth.
- To enhance the visibility of Northern Areas of Pakistan as a top class tourist destination in traditional, emerging and new markets.
- To broaden the tourism product portfolio to include eco-tourism, and wellness tourism, cruise tourism, cultural tourism, business tourism and sporting events.
- To promote Northern Areas of Pakistan as a clean and safe tourist destination.
Aims and Objectives
- To assist in all kinds Tour Planning. (Customized, Honeymoon, Family, Corporates, Business, Groups and Student Tours).
- To extend support for Rent a Car, Hotel Booking and Camping sites.
- To work in close collaboration with all Educational Institutions, Firms and Organizations.
- To elaborate and implement standards, norms and guidelines for tourism activities.
- To Xplore unexplored Places.
- To prepare and provide information on tourism matters.
- To make leisure and recreational activities accessible and affordable to the population at large.
OUR CORE VALUES
Integrity: We are guided by the highest standards of professional ethics
Quality: We are result-oriented and committed to providing services of the highest quality to our customers
Transparency: We operate in a consultative and transparent manner
Timeliness: We are responsive and make every effort to meet set targets
Teamwork: We foster teamwork and value mutual trust and respect
Honesty: We always act in good faith and are trustful
Justice: We adhere to the principle of natural justice
Objectivity: We favor meritocracy and base our decisions on rigorous analysis of evidence