Who We Are?

Our Mission

  • To propel the tourism sector as a key engine of growth.
  • To enhance the visibility of Northern Areas of Pakistan as a top class tourist destination in traditional, emerging and new markets.
  • To broaden the tourism product portfolio to include eco-tourism, and wellness tourism, cruise tourism, cultural tourism, business tourism and sporting events.
  • To promote Northern Areas of Pakistan as a clean and safe tourist destination.

Aims and Objectives

  • To assist in all kinds Tour Planning. (Customized, Honeymoon, Family, Corporates, Business, Groups and Student Tours).
  • To extend support for Rent a Car, Hotel Booking and Camping sites.
  • To work in close collaboration with all Educational Institutions, Firms and Organizations.
  • To elaborate and implement standards, norms and guidelines for tourism activities.
  • To Xplore unexplored Places.
  • To prepare and provide information on tourism matters.
  • To make leisure and recreational activities accessible and affordable to the population at large.


Integrity: We are guided by the highest standards of professional ethics

Quality: We are result-oriented and committed to providing services of the highest quality to our customers

Transparency: We operate in a consultative and transparent manner

Timeliness: We are responsive and make every effort to meet set targets

Teamwork: We foster teamwork and value mutual trust and respect

Honesty: We always act in good faith and are trustful

Justice: We adhere to the principle of natural justice

Objectivity: We favor meritocracy and base our decisions on rigorous analysis of evidence